5 Key Reasons Why You Should Start an Information Products Business Online

How much money have you spent trying to make money on the internet? I’m guessing you have spent thousands of dollars or at least hundreds hunting down online success.

Furthermore, how many times have you probably bought the right product that would lead you down that path.

Am I right?

Just pause for a moment then be honest with yourself, really look at your situation did they work.

Of course not, most do not!

Well, I will be brutally honest with you here, you were destined to fail right from the start. You see, you can buy all the money making Books, training videos, home study courses, software tools, etc., and you will still fail.

And here’s why!

Information Products, they are the axis the internet turns on, billions of people every week use the internet seeking it, that’s right it’s the information age, and you need to embrace it for you and your family now, or you will get left behind!

So how will Information fulfill my dreams exactly on the internet?

By selling Information Products, they are key to your success!

You know it’s a fact that information products create most of the internet successful businesses, and entrepreneurs, in fact, one that came to my attention grossed a staggering $100 000 000 over twelve years to date, selling information products!

Of course you most likely are not going to achieve that level of success, lets keep it real, but it just goes to show the power and profit of these types of products, and the guy was only a travel agent struggling to earn a living for himself and his family.

Sound familiar?

I can relate to that too, believe me at one time! You know information products have the edge, so Here’s the 5 Key Reasons why You Should start an information product’s business online!

1 It’s an extremely low cost business to start up!

2 When a sale is made from your website, it practically made by selling fresh air, this is because they are downloaded automatically in a digital format!

3 You don’t hold any stock that you bought in that won’t sell!

4 You don’t have to go out all the time venturing down to the post office!

5 You can use a middleman for a small fee to handle all the transactions smoothly even putting your proceeds into your bank account, this is what I meant by autopilot!

As you can see, these 5 key reasons alone make it an easy decision why you should start an information product’s business online to be a success!

Eben Pagan Guru Blueprint Review – Million Dollar Info Product Business

In this article, I will provide a review for Eben Pagan’s new coaching course “Guru Blueprint”. I will share with you some insightful information pertaining to this course and tell you what exactly you would get when you sign up for the course.

In a nutshell, Guru Blueprint is a complete training and coaching course on how to build successful “Info Product Business”.

As we all know, Info Product business is a Billion dollar industry and it keeps growing at a very rapid rate due to the rapid advances in Internet technology. This business has many BENEFITS over the traditional brick & mortar businesses.

Some of the benefits are:

  • You don’t need to rent expensive office space
  • You don’t need to hire employees to get started
  • You don’t need to deal with stock, inventory, packaging or shipments
  • Once the product is created, it has a very minimum maintenance cost
  • Modifications or product updates can be done quickly and easily
  • When the sales volume grow, you can easily outsource some parts of the business

To sum up…

An Info Product business can be started on a shoestring budget but with high profit potential.

Guru Blueprint is more than just guides, ebooks and hi-res training videos. When you sign up, you not only get to access an exclusive member area but also a 12-week hand-holding coaching course. Many high quality content are delivered through live webinars and teleclass trainings with real case studies. All of this content will also be posted to the Member’s area immediately following the webinars.

Besides all the hand-holding trainings, you will also get all the templates for different aspects of your info-product business such as getting your website up, tracking your visitors, building your subscriber list, outsourcing and more…

My experience with Guru Blueprint:

This is the most “business-like” training course I have ever experienced online. I learn not only the technical aspects of the business like creating a website or getting visitors, but also how to build a real business using a proven business blueprint. According to Eben Pagan, this is the exact blueprint he uses to build his profitable info-poduct business empire.

In my honest opinion, the business blueprint or framework is the most valuable part of the entire course. Eben has spent many years in improving and finetuning the blueprint. As his students, we don’t need to spend or waste years to go through trial and error to create our own blueprint, we just need to use what has been tested and proven to work.


The Guru Blueprint training & coaching course is right for those who are serious in building a long-term and profitable info product business. There is commitment (time & effort) involved in your part as you are required to complete the 12-week coaching in order to fully understand the business blueprint. For me, it’s time well spent.

Hope you find this review useful.

Video Production Business Tip – Improve Your Focus

Every time I realize that I’m trying to do too many things in my video business, I remember the wise words of Miagi from the original Karate Kid movie, “Focus Daniel-san!”

Like many of you, I have an insatiable drive to be successful in business and in life. This can be both a blessing and a curse. I succeed because I try a lot of new things. However, I’d probably succeed faster and at higher levels if I did fewer things, but better.

Part of being a great video producer is having the ability to communicate extremely difficult messages or concepts in a way that anyone with a 6th grade education or above can understand. We have to focus in on what’s important and work really hard to simplify, simplify, simplify in order for the video to accomplish its goals.

I believe the same is true for our video production companies.

In order to accomplish our goals, we have to first create processes for marketing, selling, production, etc. but we then have to work our tails off to make them as simple as possible. Not only for ourselves as the business owners but also for those we ask to help us in various capacities.

My major problem area regarding focus is in my marketing. I feel like I am a solid marketer and that I’ve had a lot of success with marketing my video business. The only problem is that I have so many marketing balls in the air, a lot of them get dropped which leads to frustration and almost a sense of guilt because I’m not doing any one area justice which isn’t helping me accomplish my goals in a systematic way.

I’ve mentioned in some of our Insider coaching calls recently that I believe I’ve found the magic formula for using online video marketing to generate new leads and that I plan on putting a lot more time, money and energy into this effort in 2013.

The problem is that just a week or so into the new year, I’m having a lot of trouble finding the time or motivation to write scripts, get in front of the camera and edit it all together. I’ve also found that I can’t really hire this stuff out. For some reason, when it’s me driving this part of the process, the results all the way around are just better.

Basically, the process that must take place before the video marketing effort can even begin is giving me problems. It’s adding a lot of stress to my work day and I’m not sure what to do about it. The goal-driven competitor in me wants to just make room for it but the experienced entrepreneur in me is saying that if I can’t make it an easy, no-brainer process that I shouldn’t do it.

I know all I really need to do is focus on making this process as simple as possible and to make it a priority in my daily activities. Thinking about producing 5 promotional videos a week drive me crazy but spending an hour a day to write, shoot and edit a quick clip together doesn’t seem all that bad as long as I stick to it.

Plus, after I’ve perfected the process, this could be a great learning opportunity for an intern or part-time employee to come in and help make this even easier for me to manage my video production company.

Video Production Business Tips – How to Market When You Have More Time Than Money

When it comes to marketing your video business, do you have more time than money?

Are you looking for low-cost marketing strategies that will help you effectively promote your products and services? Of course you are! Who isn’t?

Here’s part of an email I received from a videographer with the same concern.

“Right now one of our biggest challenges is determining the best marketing mix to use given a very limited marketing budget. I am sure there are a lot of other videographers in the same situation and I expect you may have faced the same situation previously. I know that the answer is very dependent on the market you are in etc., but some guidance of what worked for you in the beginning would be very interesting I believe. When you are on a tight budget it is scary when you are trying to pick the right prospects to market to and then choose which marketing tools have the highest probability of being successful.”

In a sluggish economy, it’s difficult to justify spending even one dollar on marketing your video business. So, with that in mind, I’d like to introduce a few marketing tactics I’ve used over the years that will take time for you to implement but will be easy on the check book.

1. Business Networking Events – The best and most effective low-cost marketing tactic to use when your goal is generating new business is networking with other professionals at business or industry related meetings. If you are just getting started with your video business, attend as many of these as you can with the goal of meeting as many people as possible. Networking meetings usually cost less than $20 to attend and if you make it your goal to meet at least 3 new people every time you go, your network of prospects and referral partners will grow substantially over the course of several months. More people in your network equals more money in your bank account.

2. Requesting Referrals From Existing Customers – One of the easiest yet most overlooked source of new business is getting referrals from your existing customers. If you don’t already have a system in place for requesting referrals from these people, you are losing thousands of dollars in additional revenue potential for every customer that you have. I make it my goal to get at least one new account via referral from every customer.

3. Requesting and Attending Meetings With Vendors Who Serve The Same Target Market As You – If you are a wedding videographer, you are probably familiar with the importance of meeting with as many coordinators and photographers as possible so that they’ll refer you to their clients. The same goes for corporate video production. Think about the businesses that serve the same clients as you and request meetings to discuss how you can work together to help each other generate more business.