Learn How to Boost the Profits of Your Info Product Business

The easiest way to dramatically increase the income of your information products business is to have a solid marketing and product funnel in place that maximizes the life time value of each customer.

1. Know Your Customers

If you want a successful information products business you need to know who your customers are and what they want.

Then all you have to do is give it to them.

The best way to do this is to research and survey your market. One way to do this is to spend time in forums about your niche.

See what questions people are asking. Find out what their concerns are. File this information for future information product topics.

Create a survey. You can then send this survey to your list.

If you don’t have a list or it isn’t a big list, you can spend some money on a Google AdWords campaign.

Give people a free report for filling out the survey.

You can also drive traffic to your survey by writing articles and submitting them to sites like Ezine Articles.

2. Create Your Products in a Specific Order

Once you know what your potential customers want, how they want it, and what they are willing to pay for it, the tough part is over.

Then you just create your products and give them what they want.

A proper funnel should start with lower priced and simpler products and progress upwards to more expensive products in other formats such as audio and video.

A sample info product funnel could look like this:

  • Free Digital Report in PDF
  • Slightly More Detailed PDF Report that costs from $7 – $27
  • Ebook – $37 – $77
  • Audio Program – $97
  • Audio and Video Home Study Course – $147
  • Physical Home Study Course with Audio, Video and Workbooks – $297
  • Monthly Membership Site – $17 – $97 per month

Once you have your funnel in place you need to implement your marketing strategy to drive visitors to your free report.

Then you market your first paid product and on up the list, working your customers through your info product funnel.