Video Production Business Tip – Ways to Promote Your Video Business

I’m going to make this post short and sweet but with enough gun powder to punch you right in the face. The bottom line is that if you don’t have any idea how you are going to promote your video production company today, you better figure it out. Your competitors are thinking right now about how to make their dreams come true and they might even be reading this post the same time you are.

Whenever you are stuck trying to figure out what you can do to promote your video production services, reference this list and pick one, or many and make it happen!

1. Go through all the proposals/quotes you submitted last year but didn’t win and send an email to those prospects asking if there are any other projects you can help them with.

2. Log in to your social media account and invite one of your connections who are either a customer, prospect or potential referral partner to lunch or coffee.

3. Post a quick update to your personal account or company Fan Page that talks about something new you are doing with your company, features a recent project with link to view it or just asks a question like “How many of you use video in your marketing efforts and how does it work for you?” You might not get a ton of feedback but all it takes is one who is interested in your services to make a difference.

4. Think about a project that would absolutely knock it out of the park for you (and your client) and send a brief email that pitches it in a paragraph or less. Then ask if they’d like to meet to explore it further. I just did this about a week ago and already have things moving into place that can result in hundreds of thousands of dollars in new revenue if it works out.

5. Reach out to another videographer and/or video business owner in your area and invite them to lunch or coffee. Take the approach of “I know there is more work than either one of us can handle alone so I’m hoping we can build a relationship that enables us to share resources, refer business to each other, etc.” Short-sighted people will deny your request. People who “get it” will absolutely take you up on the offer to meet. Our competitors can be a great resource for new business, freelance work and low or no cost resources.

6. Call your best customers and thank them for their business. “Hi Mr. Customer, I know you are busy but I just wanted to call and say thanks again for choosing us to produce your marketing video last year. We are very proud of it and hope that it’s getting the results you need to be successful. Please let me know if there is anything else I can do to help.”

7. Think about the top 10 people you’d love to have as a client, do some research to find their work email address, and send an email that asks if you can meet with them for a few minutes to discuss your ideas for (fill in the blank), etc. A lot of people won’t return your emails, others will decline your offer, but a few will say “sure, what time works best for you.” That’s when things start to happen for your business.

So here’s the deal… I just gave you 7 ways to move your video business forward RIGHT NOW! If you don’t take action today, there’s no one else left in which to point the finger.