Video Production Business Tips – How to Market When You Have More Time Than Money

When it comes to marketing your video business, do you have more time than money?

Are you looking for low-cost marketing strategies that will help you effectively promote your products and services? Of course you are! Who isn’t?

Here’s part of an email I received from a videographer with the same concern.

“Right now one of our biggest challenges is determining the best marketing mix to use given a very limited marketing budget. I am sure there are a lot of other videographers in the same situation and I expect you may have faced the same situation previously. I know that the answer is very dependent on the market you are in etc., but some guidance of what worked for you in the beginning would be very interesting I believe. When you are on a tight budget it is scary when you are trying to pick the right prospects to market to and then choose which marketing tools have the highest probability of being successful.”

In a sluggish economy, it’s difficult to justify spending even one dollar on marketing your video business. So, with that in mind, I’d like to introduce a few marketing tactics I’ve used over the years that will take time for you to implement but will be easy on the check book.

1. Business Networking Events – The best and most effective low-cost marketing tactic to use when your goal is generating new business is networking with other professionals at business or industry related meetings. If you are just getting started with your video business, attend as many of these as you can with the goal of meeting as many people as possible. Networking meetings usually cost less than $20 to attend and if you make it your goal to meet at least 3 new people every time you go, your network of prospects and referral partners will grow substantially over the course of several months. More people in your network equals more money in your bank account.

2. Requesting Referrals From Existing Customers – One of the easiest yet most overlooked source of new business is getting referrals from your existing customers. If you don’t already have a system in place for requesting referrals from these people, you are losing thousands of dollars in additional revenue potential for every customer that you have. I make it my goal to get at least one new account via referral from every customer.

3. Requesting and Attending Meetings With Vendors Who Serve The Same Target Market As You – If you are a wedding videographer, you are probably familiar with the importance of meeting with as many coordinators and photographers as possible so that they’ll refer you to their clients. The same goes for corporate video production. Think about the businesses that serve the same clients as you and request meetings to discuss how you can work together to help each other generate more business.