Video Production Business Tips – The Three Heads of Your Video Production Business

The Three Headed Monster

I mentioned in my post a few days ago that I spent the weekend reading a book about starting your business. It discusses the fact that all business owners (especially small, one-person businesses) have to think about running their company from the perspective of three different types of people.

I call this the Three Headed Monster.

The Technician (Or Videographer/Editor)

This is where most of us are when we start our video production companies. We are either tired of working for “the man” and believe we can use this skill to go out on our own or we just think it would be cool to make videos for a living. This is great at first when we are excited about the possibilities of what the future may hold but after we get a few months or a few years into it, we realize that it takes a lot more to be successful in business than to just be able to make a great video.

It’s hard to run a business if you only operate inside this “head.”

The Manager (Or Video Producer, Production Manager, Director)

This is the part of our business where we have to not only do the work, but we have to manage others helping us do the work – Scheduling, managing quality, meeting deadlines, collecting materials from clients, etc. In most cases, this is the area of our business that causes the dreaded “burn out” and why a lot of very talented videographers/editors fail.

If you learn how to better manage your responsibilities inside this “head” you can do well in this business, but not as well as if you can master the next “head” plus the previous two.

The Entrepreneur (Or Visionary, Systems Maker, Rainmaker)

This is the part of our lives that makes the business grow to a point where we make more than $100,000 a year doing what we love. The problem is that the “Technician” and “Manager” in us get in the way all the time which holds us back. The Entrepreneur works on building systems so the previous two responsibilities become easier with time even if you are the one doing everything. It’s vitally important that this “head” constantly improves regarding overall business skills, negotiation tactics, networking, etc. so that the other two “heads” will have a reason to exist.

What’s the moral of the story?

In order to run a successful video production company, each component of Three Headed Monster must master their respective areas in the business. You can’t ignore any of them.

If you don’t like to manage, learn how or you will fail to achieve your potential.

If you aren’t interested in learning how to be a better entrepreneur, learn to like it or get out because you will fail to achieve your potential.

If you like to be entrepreneurial and manage the company but you don’t want to keep doing all the shooting and editing, start developing processes so that you can hire someone to help you. However, I’m pretty sure that if you just take a little bit of time to train yourself how to do all three responsibilities a little more efficiently, your business as a whole will be more enjoyable and profitable.